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What is the speed of marketing?
At the January BMA breakfast, CEO and founder of Valkre Solutions, Jerry Alderman, posed a complex question with a simple answer: “What is different in today’s marketplace than ever before?” According...
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Targeting the Demand Generation
At February’s BMA Luncheon, Molex’s VP of Marketing and Communications, Brian Krause, presented “Five Must Haves for Success” in Demand Generation to the Chicago chapter. Krause introduced Molex as a...
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The Campaign Benchmark That You Already Have (But May Not Know)
Often, upon embarking on an ad campaign for a client, two questions come up: What click-through rate should we expect? How many of those who click will convert? As an agency, we have various sources to...
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Social Media Club: A recap of the main takeaways from the 2013 SXSW®...
Anyone that thinks social media is for the younger generation has not been to a Social Media Club of Chicago meeting. As a young professional that is immersed in the day-to-day world of social media, I...
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Paving the Way for Successful Business Women–Advice from Sheryl Sandberg
Last Thursday, the women of Slack and Company had the opportunity to attend the Economic Club of Chicago Luncheon featuring Facebook COO, Sheryl Sandberg. Sandberg has been a hot topic in the news...
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Slow Burn Your Big Bang
At last week’s BMA Chicago Marketing Innovators Luncheon, Helen McIntosh, Global Director of Marketing Communications for Ingredion Incorporated, shared how Ingredion successfully built a new global...
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It’s Time for B2B to Get Digital Savvy
Laptops and tablets and smartphones, oh my! No matter where we go, we are digitally “connected” in some way shape or form and that isn’t planning on changing anytime soon. In fact, Cisco forecasts “by...
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Ablaze Conversations: Day One Summary of BLAZE the 2013 BMA Global Conference
With many member of the Slack team getting the opportunity to soak in the fiery discussions at BLAZE, the 2013 BMA Global Conference here in Chicago, we wanted to share with you some of the highlights...
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Ablaze Conversations: Day Two Summary of BLAZE the 2013 BMA Global Conference
After another great day of fiery conversations and networking, the Slack team has compiled some of the key messages from Thursday’s BLAZE sessions to share with you. We would love to hear what you...
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Who’s Got Talent? A Recap of the BMA YP ACE Series Event on June 18, 2013
Experts master every nook and cranny of one subject (sommeliers can assess every dimension of a wine’s taste) while other talented folk become great in many different areas (carpenters who can also...
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Klout For Business (Beta)
Chances are you are already familiar with Klout. You may even know your personal score. For those who haven’t heard, Klout became popular by assigning a number in order to rank how influential people...
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Rick Segal…An Appreciation
Rick Segal, gyro’s worldwide president and chief practice officer, is leaving one calling to accept a higher one. In a stunning piece of news today, he announced he will be transitioning this fall from...
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Rance Crain…An Appeal
To BtoB or not to BtoB. That was and maybe, I hope, could still be the question. The business-marketing profession was rocked two weeks ago by the stunning decision by Crain Communications to...
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Advertising on LinkedIn—the Jury Is Still Out
“Their [LinkedIn’s] targeting is unsurpassed—you can reach the titles, companies and geographies you want.” That’s what I was quoted as saying in a story about the 2013 “Media Power 50” in the May 2013...
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Saying “No” to A Big Brand Over Spec Creative
Did I shoot myself and my agency in the foot today? We turned down the opportunity to do b2b work for one of the world’s most iconic consumer brands over disagreement with their agency evaluation and...
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Lessons from Latvia: 4 Ways Technology Will Impact B2B
Everyone seems to be hyped about technology these days. According to the latest IBM global study, for example, CEOs believe technology will be the most important external force shaping the future of...
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Rick Segal…An Appreciation
Rick Segal, gyro’s worldwide president and chief practice officer, is leaving one calling to accept a higher one. In a stunning piece of news today, he announced he will be transitioning this fall from...
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Ending a 22-Year Tradition of Producing Annual Holiday Cards
No, Virginia, there will not be a Slack and Company holiday card this year—or probably ever again, at least for the near future. We are very sorry to disappoint the many hundreds—maybe even...
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Happy 80th birthday, Don!
I was privileged to be invited and attend a family and friends birthday gathering last night for Prof. Don Schultz, one of my idols and, along with his wife, Heidi, two of the people I most respect and...
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